Digital Media Marketing

COURSE DESCRIPTION

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing. Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies

COURSE CONTENTS

Digital Media Marketing​ PACKAGE 3 Months
Principles of Digital Marketing
Website Designing with WordPress
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing
Email Marketing
Inbound Marketing
Google AdSense and Affiliate Marketing